Thursday, August 30, 2007

South Park Creators Get Online Ad Revenue Deal

Very interesting article from Cartoon Brew.

Not so much the southpark aspect, but more so, what the internet could mean for creators owning control of their products.

"This is a must-read article in the New York Times about the new deal that South Park creators Trey Parker and Matt Stone have struck with Viacom. The deal, which is reportedly worth $75 million to its creators, includes a three-year extension of the series and the creation of, an incubator for new projects that, I believe, Parker and Stone will have an ownership stake in."

"The most attention-grabbing part of the deal, and very likely a first for the creator of an animated TV series, is that Viacom has agreed to give Parker and Stone a 50-50 split of ad revenues on digital platforms, though not on television. The deal was made possible thanks to the duo’s lawyer, Kevin Morris, who in 1997 had the foresight to demand that the creators would share in any revenue not derived from the episode airings on cable. What was then a seemingly minor contract clause has today “created what may be a new model in the balance of power and money between creative artists and companies like Comedy Central,” as so succinctly put in this op-ed in the Times. The precedent-setting contractual victory of the South Park creators is a cause of celebration for all creators, as the antiquated exploitation-based business models of the entertainment industry crumble in this new digital age and artists slowly but surely begin to receive equitable compensation for their creations."


Justin Jenkins said...

Hey whats up man i actually found this blog by one of your friends kisha. i think its cool to see a turner animator to have a blog i can visit! anyways man i will be visiting this blog daily, if ya want you can check out my own blog not much is on there now but it will grow soon when i have more time. see ya! nice work by th way.

Ade said...

Thanks 4 visiting and for the compliment.
So your at the Art Institute of Atlanta huh? Cool How do you like it?

Justin Jenkins said...

well its pretty expensive lol! I'm actually about to graduate in a couple of weeks. on the 14th is our portfolio show, heck if you are not to busy why not stop by.

rebecca said...

What does the bee do?

Bring home honey.

And what does Father do?

Bring home money.

And what does Mother do?

Lay out the money.

And what does baby do?

Eat up the honey.

--------- by aoc power leveling